Wednesday, February 14, 2007
Even Facebook Blogs
When I was reading the Financial Times article on blogging and corporate America, I remembered when facebook introduced the News Feed feature. Facebook introduced the new feature without telling anyone how it worked, how to adjust the privacy settings, and pretty much just made it the easiest way to tell any kind of change in someone else's Facebook profile. Within hours of the feature launch, hundreds of thousands of facebook users had created and joined groups protesting the feature. Within a day or so, the facebook creator wrote in the corporate facebook blog that they'd messed up in launching the News Feed without providing adequate information about it. Within days of that blog post, facebook users were provided with very detailed privacy controls for the News Feed and learned what exactly could and could not be appear on others News Feeds about themselves. The article said that it was blogs that were driving forces in changing corporations practices but in the case of this very popular social-networking website, the blog was used as the means to show change was happening. Maybe that's one way blogs can be used... similar to Hardee's advertising campaign that their burgers were terrible--companies can use blogs to admit mistakes and show honest attempts at improvement.
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4 comments:
Lets look at the differences between the 2 campaigns you mention: Hardees, an established restaurant chain, and Facebook, a new, technology-based product used mostly by twenty-somethings to younger teens. One has physical structures to get to the customer, the other does not. One used an older but tried-and-true method, and the other used a specialized method in a place where its customers would see it readily. If the two companies would have reversed their ways of thinking, Hardees would still be known as the burger chain with horrible hamburgers and there is a good chance that the facebook "scandal" would have been blown further out of proportion. --Jess
George I definatly agree with you on how fast the facebook news feed hit the protest line...But without a blog the cretaor of facebook might not of found out so quick and even put out his side so quick...Blogs have helped companies so much and every day we see new companies putting blogs up to get customer feedback
Yea that is really crazy how that facebook news feed first launched and how it ended up. That goes to show you that blogging in a technology based environment such as facebook and myspace is very important to deliver information when you can not do it face to face. The ability to be able to blog and get information out to the public is amazing. Users of facebook made it clear that they were not happy with the whole invasion of privacy with the newly added news feed feature, which they communicated through blogging. It's great
-Martha
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